Ricardo Carmona Get in touch
Client success, end to end

I keep customers in orbit.

For 11+ years I've owned what happens after a client says yes: they get the result they came for, so they stay and grow. I sell and guide the relationship, work out what each request really needs, and shape the product and the team that deliver it. When the goal calls for systems or AI, I build those too.

Client Success Manager at KodaraGuadalajara, MexicoEnglish / Español
Ricardo Carmona
Each dot is a client. When one starts to drift from its goal, I pull it back.
How I work

Everything orbits one thing: the client's goal.

GOAL

The client

I sell, I retain and I guide. 11+ years of renewals, upsells, hard conversations and onboarding, from 24/7 support floors to global accounts worth $1.5M+ a month. Clients trust me because I tell them what will actually get them there.

The product

Clients say what they want. I work out what they need. My computer engineering degree means I understand how products and features get built, so I can turn a request into a clear spec, tell what's realistic and agree with engineers on what ships first.

The team

Then I shape the people around it: who owns what, how work moves, which playbooks they run. I've led a 150-person operation and hand-picked the Kodara team that now runs the last 90% of every build, the launch and ongoing support.

In numbers

What it added up to

$1.5M+

Monthly revenue from the customer accounts my division was responsible for.

<5%

Customers lost per quarter (churn), kept low with an early-warning health score I helped build.

3.0→4.5

Average review score on G2, Trustpilot and Clutch, out of 5.

$100K+

Added each quarter, up to $300K, by selling more to customers we already had.

150+

People in the largest team I ran, around the clock.

What I changed

I usually inherit a problem and leave a system.

Kodara

The whole build-and-launch process lived with the founder.

I took it over and hand-picked a team that now runs the last 90% of every build, the launch and ongoing support.

Kodara

Onboarding was manual, slow and depended on one person remembering everything.

A repeatable, partly automated onboarding process the whole team can run.

Helpware

Customer success mostly meant reacting to tickets and putting out fires.

A practice built around account health: we saw risk coming, stepped in early, and turned healthy accounts into $100K–$300K of growth each quarter.

Helpware

No shared playbook for how customer success should work.

The company's first customer success framework, co-built with the VP, with health scores and retention playbooks.

Plan A Technologies

Account managers and project managers stepping on each other.

Written procedures for who owns what, and one clear path for clients to raise big issues.

Plan A Technologies

One-off projects that ended when the invoice was paid.

Long-term client relationships, with account management involved from the first meeting.

Alorica · 2020

150+ agents working from one office when the pandemic hit.

Everyone working from home with no break in 24/7 service. The standards I set were adopted across the region.

Experience

Where I've done it

Each role is a star system. The job is the star, and everything I did there orbits it.

May 2026 – now

Client Success Manager

Kodara

Kodara builds AI coaching and sales products for clients. I own their outcome end to end: the relationship, what gets built, and the team that delivers it.

  • 1Took over the full build-and-launch process from the founder and hand-picked my team. We now own the last 90% of every build, the launch and ongoing support.
  • 2Own each client from the first onboarding call: their offer, their marketing plan, weekly updates, and the hard calls on refunds and retention.
  • 3Act as the client's voice inside the product team. I turn what clients ask for into clear feature requests and help engineering decide what to build first.
  • 4Automated onboarding. Call transcripts import on their own and become first drafts of each client's plan, so the team edits instead of starting from zero.
  • 5Designed and built in-house AI toolkits, including a video editing studio, a marketing ops toolkit and an image studio, now used by people across the company.
  • 6Test our AI coaching agents before clients see them, with scripted test runs that check every answer.
  • 7Build the growth side for clients: sales funnels, Meta ad targeting and AI avatar video ads.
  • 8Keep the handoff from sales clean, so nothing a client was promised gets lost.
Oct 2024 – Apr 2026

Account Manager

Plan A Technologies

Turned one-off consulting projects into long-term clients.

  • 1Owned the client relationship on technical consulting work, and turned short audits into long-term build contracts.
  • 2Kept business analysts and engineers unblocked so 100+ page roadmaps shipped on time and as promised.
  • 3Wrote the company's first procedures for who owns what between account and project managers, with one clear path for escalations.
  • 4Senior contact for 20 client accounts, reporting project health straight to the Chief Delivery Officer.
Jul 2020 – Apr 2024

Director of Global Customer Success

Helpware

From individual contributor to one of two global directors in under four years.

Customer Success Manager · 2020Coordinator · 2021Global Director · 2022
  • 1Led the small business and emerging enterprise divisions, $1.5M+ in monthly revenue across North America, Europe and Asia.
  • 2Co-built the first customer success framework with the VP: health scores and retention playbooks that kept churn under 5% a quarter.
  • 3Moved the team from waiting for problems to reaching out first, adding $100K–$300K each quarter from existing customers.
  • 4Worked with leadership to lift the company's review scores from 3.0 to 4.5 on G2, Trustpilot and Clutch.
  • 5Led 2 account managers directly and coached 8 operations managers and 20 team leads worldwide.
Jul 2018 – Jul 2020

Operations Manager

Alorica

Ran a 150+ person operation through the move to remote work.

  • 1Promoted within a year to run one of the site's largest programs, 150+ agents serving US clients.
  • 2Owned the program's budget and profit while hitting strict service targets.
  • 3Led the 2020 move to working from home and joined every IT call to keep a 24/7 operation running.
  • 4Coached 15+ supervisors and team leads, and worked daily with HR, training and quality to bring new hires in smoothly.

Click a role to open its system. Each planet is one thing I did there.

Systems and AI

When the goal needs a system, I build it.

Tools are a means, not the point. Here's what I've built and what I reach for.

Built in-house

Our team needed faster ways to deliver, so I built them.

At Kodara I designed and shipped internal AI toolkits that people across the company use every day.

  • Video editing studio
  • Marketing ops toolkit
  • Image studio
  • and more

What I reach for

AI

  • Claude Code
  • ChatGPT
  • Gemini
  • Cursor
  • ElevenLabs
  • HeyGen
  • Descript
  • Prompt and agent design
  • AI agent testing (evals)

Automation

  • n8n
  • Zapier
  • Make
  • Slack automations
  • Workflows
  • Onboarding automation
  • Transcript-to-draft flows
  • Lead routing

Customer success and CRM

  • CRM setup
  • GoHighLevel
  • HubSpot
  • Salesforce
  • Gainsight
  • Zendesk
  • Intercom
  • Freshdesk
  • Pylon
  • Jira
  • Health scoring
  • Retention playbooks
  • SOPs
  • Escalation paths

Growth and marketing

  • Funnel building
  • Sales funnels
  • Quiz and lead funnels
  • Email nurture
  • Offer design
  • Meta Ads
  • Marketing plans
  • Typeform
  • Canva
  • Stripe
  • Whop

Ops and data

  • Notion
  • ClickUp
  • Google Workspace
  • Calendly
  • Loom
  • Fathom
  • Supabase
  • PostHog

B.Sc. in Computer Engineering, UNIVES, 2020.

Get in touch

Want clients who get results and stay? Let's talk.

ricardo.carmonarodarte@gmail.com
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